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ABOUT

[MAH-TSOO] JAPANESE

 

PINE TREE

GARMENTS BY MATSU, A SUSTAINABLE CLOTHING BRAND FROM TALLINN, ESTABLISHED IN 2023.

THE PINE TREES HOLD A SPECIAL SIGNIFICANCE FOR THE BRAND'S CREATOR, SERVING AS A PLACE OF STRENGTH AND TRANQUILITY. EMBODYING THE BRAND'S CORE, THE BRAND'S NAME "MATSU" SYMBOLIZES A HARMONIOUS CONNECTION WITH NATURE, A BOND THAT RESONATES THROUGH EVERY PIECE OF OUR COLLECTION, DEEPLY ROOTED IN THE PRINCIPLES OF JAPANESE MINIMALIST AESTHETICS.

[MAH-TSOO] JAPANESE

 

PINE TREE

ABOUT

CONCEPT

SUSTAINABILITY

MATERIALS

GARMENTS BY MATSU, A SUSTAINABLE CLOTHING BRAND FROM TALLINN, ESTABLISHED IN 2023.

THE PINE TREES HOLD A SPECIAL SIGNIFICANCE FOR THE BRAND'S CREATOR, SERVING AS A PLACE OF STRENGTH AND TRANQUILITY. EMBODYING THE BRAND'S CORE, THE BRAND'S NAME "MATSU" SYMBOLIZES A HARMONIOUS CONNECTION WITH NATURE, A BOND THAT RESONATES THROUGH EVERY PIECE OF OUR COLLECTION, DEEPLY ROOTED IN THE PRINCIPLES OF JAPANESE MINIMALIST AESTHETICS.

FOR US, MATSU IS MORE THAN JUST A FASHION LABEL. IT'S A LIFESTYLE CHOICE, EMBODYING A MINIMALIST PHILOSOPHY THAT EXTENDS BEYOND CLOTHING. THE SOUL OF MATSU IS THE PEOPLE BEHIND THE BRAND, UNITED BY CREATIVITY, SHARED VALUES, AND A COMMITMENT TO SUSTAINABILITY.

WE CREATE CLOTHES THAT EASILY FIT INTO EVERYDAY LIFE, BELIEVING THAT CLOTHING SHOULD FEELS LIKE A SECOND SKIN – SIMPLE, COMFORTABLE, REFLECT ONE'S PERSONALITY AND VALUES. WE CRAFT OUR GARMENTS FOR ANYONE WHO, LIKE US, VALUES NATURALNESS, COMFORT, AND QUALITY, AND FOCUSED ON ESSENTIAL.

CLEAN AND SUSTAINABLE DESIGN, COMFORT, EARTHY COLORS, GENDER-NEUTRAL AND LOOSELY TAILORED DESIGNS ARE THE KEY DIRECTION IN OUR COLLECTIONS.

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WE STAND FOR ECOLOGICAL CONSCIOUSNESS AND PRACTICALITY. OUR DESIGN PRINCIPLE, 'LESS IS MORE,' IS REFLECTED IN OUR MINIMALIST WARDROBE ESSENTIALS, WHICH ARE VERSATILE, DURABLE, AND TIMELESS.

WE UNDERSTAND THE IMPORTANCE OF FEELING GOOD NOT ONLY IN WHAT YOU WEAR BUT ALSO ABOUT WHERE IT COMES FROM. WE RESPECT NATURE AND ARE DEDICATED TO ENVIRONMENTAL AND SOCIAL RESPONSIBILITY, CHOOSING EARTH-FRIENDLY MATERIALS AND PARTNERING WITH LOCAL MANUFACTURERS. WE PRODUCE OUR COLLECTIONS IN LIMITED QUANTITIES, PAYING METICULOUS ATTENTION TO DETAILS AT EACH STAGE OF PRODUCTION. THIS APPROACH GUARANTEES HIGH QUALITY, ETHICAL PRODUCTION PRACTICES, AND FAIR LABOR CONDITIONS, WHILE AVOIDING OVERSTOCKING AND MINIMIZING OUR ENVIRONMENTAL FOOTPRINT.

THE SELECTION OF FABRIC AND COLOR IS A SIGNIFICANT PROCESS FOR US. WE PRIORITIZE USING NATURAL AND RECYCLED FIBERS, WITH AN EMPHASIS ON QUALITY, DURABILITY, AND EASE OF CARE. EACH BATCH IS UNIQUE AS THE FABRIC COMPOSITION AND COLOR ARE DEVELOPED INDIVIDUALLY FOR EACH ORDER.

ALL OUR FABRICS UNDERGO ENZYME PREWASHING TO ACHIEVE A PARTICULAR TEXTURE THAT ENHANCES SOFTNESS AND PROLONGS USE. FABRICS ARE DYED AND FINISHED WITHOUT THE USE OF HEAVY METALS OR ALLERGENIC DISPERSE DYES, ALIGNING WITH THE GLOBAL ORGANIC TEXTILE STANDARD (GOTS) – A TESTAMENT TO OUR COMMITMENT TO HEALTH AND THE ENVIRONMENT.

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