Imperfect Natural Authenticity9
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[MAH-TSOO] JAPANESE, PINE TREE
MATSU IS A LIFESTYLE BRAND EMBODYING A MINIMALIST PHILOSOPHY THAT EXTENDS BEYOND CLOTHING.
INSPIRED BY THE BEAUTY OF NATURAL AUTHENTICITY AND THE OUTDOORS, WE DESIGN GARMENTS THAT REFLECT EASYGOING VIBES. COLLABORATING WITH TALENTED PEOPLE UNITED THROUGH CREATIVITY AND SHARED VALUES.
BORN IN ESTONIA ON THE BALTIC SEA AND PINE FORESTS COASTLINE. ESTABLISHED IN 2023.
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​[THE PINE TREES HOLD SPECIAL SIGNIFICANCE FOR THE BRAND’S CREATOR ANZHELIKA, SYMBOLIZING A HARMONIOUS CONNECTION WITH NATURE, DEEPLY ROOTED IN THE PRINCIPLES OF JAPANESE MINIMALIST AESTHETICS.
Minimalist Wardrobe
At Matsu, we prioritize ecological consciousness and practicality in our wardrobe. Our collection focuses on essential garments that effortlessly blend into everyday life and are easy to mix and match.
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Our designs emphasize simplicity, clean aesthetics, comfort, earthy tones, and gender-neutral, loosely tailored silhouettes that fit everyone perfectly.
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We create clothing that embodies a minimalist lifestyle, staying close to nature and using natural  and recycled materials. Our pieces provide easy-going vibes for our conscious and creative audience.
WE RESPECT NATURE
We value the process behind producing our garments. Supporting local, responsible manufacturers is crucial to us. This ensures ethical production practices and fair labor conditions, considering both ecological and social criteria.
SUSTAINABLE MATERIALS
Using recycled plastic in our fabrics helps reduce resource consumption and environmental pollution. It requires less energy to produce and generates fewer greenhouse gas emissions.
QUALITY OVER QUANTITY
We produce our garments in limited quantities. We pay meticulous attention to details at each production stage to ensure high quality. This approach helps us avoid overstocking and minimizes our environmental footprint.
Fabric and Color Selection at Matsu
At Matsu, the selection of fabric and color is a significant process, developed individually for our brand. We ensure that our fabrics are dyed and finished without using heavy metals or allergenic disperse dyes.
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Our Commitment to Natural and Recycled Fibers
We prioritize using natural and recycled fibers, emphasizing quality, wearability, and affordability. Here are the key aspects of our fabric choices:
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Our commitment ensures that our clothing is not only comfortable but also environmentally responsible.
BRAND WITH A MINIMALIST PHILOSOPHY AND SIMPLE LIVING AT ITS CORE. VALUING THE BEAUTY OF NATURAL AUTHENTICITY.
BORN ON THE BALTIC SEA.
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