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[MAH-TSOO] JAPANESE
 
PINE TREE

MATSU IS A LIFESTYLE CLOTHING BRAND, BACKED BY PEOPLE UNITED BY CREATIVITY AND SHARED VALUES.

BORN IN TALLINN, ESTABLISHED IN 2023.
 
​THE PINE TREES HOLD SPECIAL SIGNIFICANCE FOR THE BRAND'S CREATOR, SYMBOLIZING IN THE BRAND'S NAME 'MATSU' A HARMONIOUS CONNECTION WITH NATURE, DEEPLY ROOTED IN THE PRINCIPLES OF JAPANESE MINIMALIST AESTHETICS - VALUING BEAUTY IN ITS IMPERFECTION, SIMPLICITY, AND NATURALNESS.​

ABOUT

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CONCEPT

WE AIM TO CREATE SIMPLE AND COMFORT CLOTHES THAT EASILY FLOW INTO EVERYDAY LIFE, ENSURING RESPONSIBLE PRODUCTION THAT STANDS BEHIND IT.

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WE RESPECT NATURE AND ARE DEDICATED TO ENVIRONMENTAL AND SOCIAL SUSTAINABILITY, CHOOSING EARTH-FRIENDLY MATERIALS AND PARTNERING WITH LOCAL RESPONSIBLE MANUFACTURERS TO SUPPORT ETHICAL PRODUCTION PRACTICES AND FAIR LABOR CONDITIONS. OUR COLLECTIONS ARE PRODUCED IN LIMITED QUANTITIES, WITH METICULOUS ATTENTION PAID TO DETAILS AT EACH STAGE OF PRODUCTION TO ENSURE THE HIGH QUALITY OF OUR GARMENTS, WHILE AVOIDING OVERSTOCKING AND MINIMIZING OUR ENVIRONMENTAL FOOTPRINT.

SUSTAINABILITY

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MATERIALS

THE SELECTION OF FABRIC AND COLOR IS A SIGNIFICANT PROCESS FOR US. WE PRIORITIZE USING NATURAL AND RECYCLED FIBERS, WITH AN EMPHASIS ON QUALITY, DURABILITY, AND EASE OF CARE.

 

FABRIC COMPOSITION AND COLOR ARE DEVELOPED INDIVIDUALLY FOR OUR BRAND AND ADDITIONALLY UNDERGO ENZYME-PREWASHING TO ACHIEVE A PARTICULAR TEXTURE THAT ENHANCES SOFTNESS AND PROLONGS USE.

 

FABRICS ARE DYED AND FINISHED WITHOUT THE USE OF HEAVY METALS OR ALLERGENIC DISPERSE DYES, ALIGNING WITH THE GLOBAL ORGANIC TEXTILE STANDARD (GOTS) – A TESTAMENT TO OUR COMMITMENT TO HEALTH AND THE ENVIRONMENT.

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