CLOTHING TO LIVE IN| MATSU

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ABOUT

[MAH-TSOO] JAPANESE

PINE TREE


Matsu is a lifestyle brand embodying a minimalist philosophy that extends beyond clothing. Inspired by the beauty of imperfection, simplicity, and naturalness, we design garments that reflect easygoing vibes. Collaborating with talented people united through creativity and shared values.


BORN IN ESTONIA ON THE BALTIC SEA AND PINE FORESTS COASTLINE. ESTABLISHED IN 2023.

 

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​[THE PINE TREES HOLD SPECIAL SIGNIFICANCE FOR THE BRAND’S CREATOR anzhelika, SYMBOLIZING A HARMONIOUS CONNECTION WITH NATURE, DEEPLY ROOTED IN THE PRINCIPLES OF JAPANESE MINIMALIST AESTHETICS – VALUING BEAUTY IN ITS sincerity].

CONCEPT

WE STAND FOR ECOLOGICAL CONSCIOUSNESS AND PRACTICALITY in the wardrobe. Our collection is FOCUSED around WELL-THOUGHT-OUT essential garments that EASILY FIT INTO EVERYDAY LIFE and can be easily combined.

 

Simple, clean aesthetics, comfort, earthy tone Colors, and GENDER-NEUTRAL, LOOSELY TAILORED DESIGNS that perfectly fit for everybody.

SUSTAINABILITY

WE RESPECT NATURE and value the process behind the production of our products. FOR US, IT’S IMPORTANT TO SUPPORT LOCAL RESPONSIBLE MANUFACTURERS TO ENSURE ETHICAL PRODUCTION PRACTICES AND FAIR LABOR CONDITIONS CONSIDERING ECOLOGICAL AND SOCIAL CRITERIA.

 

THE USE OF RECYCLED PLASTIC IN FABRIC COMPOSITION CONTRIBUTES TO REDUCING RESOURCE CONSUMPTION AND DECREASING ENVIRONMENTAL POLLUTION, AS ITS PRODUCTION REQUIRES LESS ENERGY AND GENERATES FEWER GREENHOUSE GAS EMISSIONS. 

 

WE PRODUCE our GARMENTS IN LIMITED QUANTITIES, WITH METICULOUS ATTENTION PAID TO DETAILS AT EACH STAGE OF PRODUCTION TO ENSURE THE HIGH QUALITY, WHILE AVOIDING OVERSTOCKING AND MINIMIZING OUR ENVIRONMENTAL FOOTPRINT.

MATERIALS

THE SELECTION OF FABRIC AND COLOR IS A SIGNIFICANT PROCESS FOR US. FABRIC COMPOSITION AND COLOR ARE DEVELOPED INDIVIDUALLY FOR OUR BRAND and DYED AND FINISHED WITHOUT THE USE OF HEAVY METALS OR ALLERGENIC DISPERSE DYES.

 

WE USe NATURAL AND RECYCLED FIBERS, WITH AN EMPHASIS ON QUALITY, DURABILITY, comfort and perfect look. We use long fiber length Supima cotton as 100% or in blends with recycled polyester. Modern processing methods of recycled plastic enable the creation of fabrics that are soft to the touch, breathable, and comfortable to wear, minimizing any stiffness and maintaining a pleasant feel against the skin. ADDITIONALLY, all fabric UNDERGOES ENZYME-PREWASHING TO ACHIEVE A PARTICULAR TEXTURE THAT ENHANCES SOFTNESS AND PROLONGS USE.

ABOUT

[MAH-TSOO] JAPANESE

PINE TREE

MATSU IS A LIFESTYLE BRAND EMBODYING A MINIMALIST PHILOSOPHY THAT EXTENDS BEYOND CLOTHING. INSPIRED BY THE BEAUTY OF IMPERFECTION, SIMPLICITY, AND NATURALNESS, WE DESIGN GARMENTS THAT REFLECT EASYGOING VIBES. COLLABORATING WITH TALENTED PEOPLE UNITED THROUGH CREATIVITY AND SHARED VALUES.


BORN IN ESTONIA ON THE BALTIC SEA AND PINE FORESTS COASTLINE. ESTABLISHED IN 2023.

 

– – 
[​THE PINE TREES HOLD SPECIAL SIGNIFICANCE FOR THE BRAND’S CREATOR ANZHELIKA, SYMBOLIZING A HARMONIOUS CONNECTION WITH NATURE, DEEPLY ROOTED IN THE PRINCIPLES OF JAPANESE MINIMALIST AESTHETICS – VALUING BEAUTY IN ITS SINCERITY].​

CONCEPT

WE STAND FOR ECOLOGICAL CONSCIOUSNESS AND PRACTICALITY in the wardrobe. Our collection is FOCUSED around WELL-THOUGHT-OUT essential garments that EASILY FIT INTO EVERYDAY LIFE and can be easily combined.

Simple, clean aesthetics, comfort, earthy tone Colors, and GENDER-NEUTRAL, LOOSELY TAILORED DESIGNS that perfectly fit for everybody.

SUSTAINABILITY

WE RESPECT NATURE and value the process behind the production of our products. FOR US, IT’S IMPORTANT TO SUPPORT LOCAL RESPONSIBLE MANUFACTURERS TO ENSURE ETHICAL PRODUCTION PRACTICES AND FAIR LABOR CONDITIONS CONSIDERING ECOLOGICAL AND SOCIAL CRITERIA.

 

THE USE OF RECYCLED PLASTIC IN FABRIC COMPOSITION CONTRIBUTES TO REDUCING RESOURCE CONSUMPTION AND DECREASING ENVIRONMENTAL POLLUTION, AS ITS PRODUCTION REQUIRES LESS ENERGY AND GENERATES FEWER GREENHOUSE GAS EMISSIONS. 

 

WE PRODUCE our GARMENTS IN LIMITED QUANTITIES, WITH METICULOUS ATTENTION PAID TO DETAILS AT EACH STAGE OF PRODUCTION TO ENSURE THE HIGH QUALITY, WHILE AVOIDING OVERSTOCKING AND MINIMIZING OUR ENVIRONMENTAL FOOTPRINT.

MATERIALS

THE SELECTION OF FABRIC AND COLOR IS A SIGNIFICANT PROCESS FOR US. FABRIC COMPOSITION AND COLOR ARE DEVELOPED INDIVIDUALLY FOR OUR BRAND and DYED AND FINISHED WITHOUT THE USE OF HEAVY METALS OR ALLERGENIC DISPERSE DYES.

 

WE USe NATURAL AND RECYCLED FIBERS, WITH AN EMPHASIS ON QUALITY, DURABILITY, comfort and perfect look. We use long fiber length Supima cotton as 100% or in blends with recycled polyester. Modern processing methods of recycled plastic enable the creation of fabrics that are soft to the touch, breathable, and comfortable to wear, minimizing any stiffness and maintaining a pleasant feel against the skin. ADDITIONALLY, all fabric UNDERGOES ENZYME-PREWASHING TO ACHIEVE A PARTICULAR TEXTURE THAT ENHANCES SOFTNESS AND PROLONGS USE.